Crest Toothpaste Settlement Offering Consumers Refunds Approved.

Posted on October 3, 2013 by Noah Wood

United States District Judge Jose Linares of the District of New Jersey gave final approval to a class action lawsuit which accused Proctor & Gamble of making false claims on the label of Crest Sensitivity Treatment and Protection toothpaste.

Proctor & Gamble advertised the Crest Sensitivity toothpaste provided "Relief Within Minutes", but plaintiff alleged these claims false and unsubstantiated. The lawsuit asserted claims of violation of the Magnuson-Moss Warranty Act, breach of express warranty, breach of implied warranty of merchantability, unjust enrichment, and violation of the New Jersey Consumer Fraud Act.

Proctor & Gamble agreed to the settlement which will permit each class member who submits a valid claim form to receive their money back. The Court found there were hundreds of thousands of class members and the settlement was a fair and reasonable result for the class. Additional details, including forms to make a claim, are available from the settlement website: