United States District Judge Jose Linares of the District of New Jersey gave final approval to a class action lawsuit which accused Proctor & Gamble of making false claims on the label of Crest Sensitivity Treatment and Protection toothpaste.
Proctor & Gamble advertised the Crest Sensitivity toothpaste provided "Relief Within Minutes", but plaintiff alleged these claims false and unsubstantiated. The lawsuit asserted claims of violation of the Magnuson-Moss Warranty Act, breach of express warranty, breach of implied warranty of merchantability, unjust enrichment, and violation of the New Jersey Consumer Fraud Act.
Proctor & Gamble agreed to the settlement which will permit each class member who submits a valid claim form to receive their money back. The Court found there were hundreds of thousands of class members and the settlement was a fair and reasonable result for the class. Additional details, including forms to make a claim, are available from the settlement website: http://www.sensitivitytoothpastesettlement.com/.